Date:
Wednesday, October 5th, 2011 from 6:30pm to 9pm

Topic:
Managing Products in the Mobile App World

Speaker:
Etay Gafni, Owner of BrightAct LLC

Meeting Summary:
What if you could validate your ideas, design, and value proposition before coding your application?   Do you have an idea for a mobile application and would like to demonstrate it on a mobile device, but your technical team is overloaded with other projects and cannot help you?   Would you like feedback on a new module in your enterprise application, but the back-end API is not ready yet, but the UI is?
 
Ask yourself, do I want to:

• Complete user acceptance testing in days rather than months?
• Get faster customer feedback on applications without writing a single line of code?
• Rapidly update UI based on that feedback ensuring the latest version is always on display?
• Go beyond slide-ware for user feedback without expending costly development resources?
• Showcase the application securely to internal stakeholders and selected customers?

You can achieve all this by creating, sharing, and collecting feedback and analytics from web and mobile prototypes.   Join us for a lively discussion about tools, techniques, best practices, and lots of common sense. See how others have done it and what benefits it provides.  Bring your iPhone, iPad, or Android to the event and let's do it together.

Speaker Bio:
Etay Gafni is the owner of BrightAct LLC, which specializes in product, mobile, and user experience services.  Etay has spent more then fourteen years mastering multiple disciplines, including software development, user-experience design, multi-media and eLearning production, community development, and management.
 
Recently, Etay worked with SAP to define, design, prototype, demonstrate, and educate internal development teams and customers on their new mobile experience. At Model-N, Etay worked with product and development teams to define the user-experience of client-server products, next generation mobile, and other offerings. Etay also worked with companies such as Baynote, B2Lead, and Badgeville, by supporting the creation of their online offerings.  http://www.linkedin.com/in/etaygafni

Location:
Network Meeting Center at the TechMart [Map]
5201 Great America Parkway, Santa Clara, California 95054
www.networkmeetingcenter.com/location

Agenda:
5:30pm - Job fair
7:30pm - Presentation
9pm - Wrap-up/networking

Registration:
SVPMA Members: Free
Non-SVPMA Members: $30 pre-registered, $40 at the door
**Cash/check only if paying at the door

Note: Event fees are non-refundable and non-transferable. Please register before the event date to receive the $10 discount.

Registration is free with the $99 annual membership covering 12 events. Enroll or Renew your annual membership now! Check out the benefits of membership.